Ali Eljack
*1954
lives and works in Abu Dhabi (U.A.E.)
alialjack@yahoo.com

College of Fine & Applied Art, BFA, Khartoum

1978-80, Art manager of Sudan TV & Radio magazine
1987-89, Art manager of „ALWARQ“ magazine
1990-04, Graphic designer at the Cultural Foundation, Abu Dhabi

A.E. has designed more than 250 books, brochures, cd-covers

THE STATEMENT

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BookCola

Ali Al Jack SaeedAbu Dhabi – July 2004

It is important for the communicative act in the “Art of the book-cover” to shift from the adverb of place and transform into an adverb of time, loaded with a changing significance, chasing both the text and the meaning in order to stimulate and excite and, in the process, explain the delicate and subtle interrelationships imbedded in the visual statement.

New, exceptional relationships must be found in the state and composition of the graphic components , i.e, color, area and image, in order to create a motivating and effective medium that interprets the concepts that are too complex even for language to decipher.

The cover “the drawing” scheme makes the surface of the printed item boil with seeing creatures as well as blind ones, all searching for the meaning while deprived from the sensors that are normally available for the senses. A new mosaic then evolves, watchful eyes glittering in the dark, observing its own self and the passers-by, chasing them and arousing curiosity in their souls, and then what we call a “culture of crossing” develops, instigating the machinery of life to produce a magical liquid of three major poles of beauty : meditation, chasing, and fusion.

Three are some attempts at adventure and other attempts at leaps, but they seem rather few compared to the unknown that encroaches upon this age, which is not worth the value of its rotten waste. Our world is besieged by the commodity machine and the giant information monster and each is pushing the human brain to manufacture what may be called the “Bookcola” culture, something to throw away after we finish enjoying fats, sugary products and the artificial colors which painted the interiors of humans. The act of creativity the only force capable of domesticating the monster.